Episode 166 hosts Dr Cara Mcdonald based in Melbourne, Australia. Cara is a leading dermatologist who specialises in managing skin cancer, rosacea, acne & cosmetic injectables. She's an international speaker for Allergan Aesthetics and an ambassador for La Roche Posay. Over the last four years, she's conducted a survey on injectable patients that focusses on an very important question - why do patients like their injector and what drives their decision to stay with them or not? We explore: - How the topic and the study came about  - What the challenges were of doing a study during the pandemic  - How the study was designed and how it was organised?  - What the main objectives of the study were  - The key questions in the survey and how the data was captured  - The breakdown of the data  - How any assumptions and biases were managed  - What the primary reason was why patients returned to their injector?  - What’s most important for patients to feel comfortable with an injector?  - What percent of patients felt like they had one specific feature that needed ‘fixing’?  - What proportion of patients wanted to slow down aging but still look natural?  - What proportion of patients love the ‘done’ look?  - Whether patients are truly happy to invest in the best quality treatments & results  - What proportion of patient aren’t happy with their appearance, even after treatments?  - A formula for calculating how much trust you can gain from your patients  - A suggested model for how consultations might be done by injectors   Show your support for IA via Patreon Follow IA on Instagram Visit our website  Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify Contact Dr Jake & David  More about Dr Jake Follow Dr Jake on Instagram  Follow David on Instagram  Follow Cara on Instagram