71 min listen
129 - Creating Demand vs. Collecting “Leads” | B2B Growth Show
129 - Creating Demand vs. Collecting “Leads” | B2B Growth Show
ratings:
Length:
25 minutes
Released:
Apr 11, 2021
Format:
Podcast episode
Description
Chris joined our good friends at Sweet Fish Media on the B2B Growth Show to talk about the difference between lead generation and demand generation. Chris shared his thoughts on why the idea of a funnel can be misleading when thinking of a modern buyer’s journey. They also discussed the differences between sales led and product led marketing and what steps a marketer could take to propel their career.
Released:
Apr 11, 2021
Format:
Podcast episode
Titles in the series (100)
6 - Marketing Automation Do's and Don'ts | Demand Gen Live S1 x06 by B2B Revenue Vitals