So what's new in the world of CBD or cannabidiol skincare? Quite a lot it seems. Cannabidiol cosmetics are now mainstreaming as major supermarket and drugstore shelves testify. You can find CBD cosmetics ranging from skincare to haircare as well as, more surprisingly, in cosmetics like makeup - even mascara. With CBD in cosmetics commonplace - though still illegal as well as highly regulated in some parts of the world - we wondered whether brands' and consumers' fascination with cannabinoids is likely to fade. Is the beauty industry milking the CBD trend as a cash-cow while it lasts? Has it gone too far by including cannabinoids in formulations where it makes no sense? And just how can indie beauty brands use CBD in their formulations and gain a share of what is now a very crowded CBD skincare marketplace? To answer these questions and more, podcast host, chartered environmentalist, biologist and Formula Botanica CEO Lorraine Dallmeier turned to Colleen Quinn, who is an award-winning, celebrated clinical aromatherapist, cosmetic chemist and researcher specialising in cannabis research, formulations and education. With a book on CBD skincare publishing as we go on air, Colleen is certainly the go-to industry expert to help unpack the truths from the myths and make sense of CBD as a highly effective, active cosmetic ingredient. Colleen Quinn, Founder LabAroma and Labcannamist, is committed to delivering functional, therapeutic, plant-based products. Her mission is to inspire and empower people to become a confident plant enthusiasts skilled in curating truly effective therapeutic plant remedies by understanding plant science and backed with evidence.