Being a woman in business can come with its challenges but with the right tools – it can become a journey of empowerment and growth. Just ask Katy Luxem, the CEO and founder of Big Dill Pickleball, who stands out in the sporting goods industry with her products. She’ll share the story behind why she started Big Dill Pickleball, some insights on how to succeed in ecommerce, and how she dealt with being a female founder in a male-dominated industry. You’ll also hear from Deepa Purushothaman, the Founder of re.write, Executive Fellow at Harvard Business School and the author of The First, The Few, The Only. Deepa has spent most of her time helping women in the corporate world, so she accumulated a ton of advice that she’ll be sharing with us – like the importance of community.Unlearn some ideas about what it means to be a woman in business and learn the benefits that can come from being a female founder.In this episode you’ll hear:(01:31) How Katy started Big Dill Pickleball(03:20) How using branding and differentiation is essential if you want to succeed in ecommerce.(05:20) The importance of building community and having a supportive network as a female founder.(07:42) What you need to unlearn about what it means to be a woman in business.(10:48) How to navigate issues that are out of your control.(12:33) The benefits of being a woman in business