Are you struggling to identify your target market? Or maybe you’re wondering where you can find your ideal customer? Andrea breaks down the customer journey into five simple steps with Amber Murray, founder of Fidget Stickers. Once we've figured out who our ideal customer is, Darian Kovacs, founder of Jelly Digital Marketing, tells us how to reach them. Stick around to hear Andrea's key takeaways at the end of the episode.—(05:51) Amber breaks down the five phases of the customer journey: awareness, consideration, decision purchase, retention, and advocacy (12:54) How to identify your ideal customer BEFORE launching your product(18:31) Tools that small business owners can use to learn more about their customer's journey(25:59) Andrea's key takeaways for understanding your customer journey