Today on the podcast, we chat with our friends Martin and Lyndsay from Jammy Digital who told us all about using your blog and leveraging Google to build a whopper of an email list. So if you think blogging is dead, have tried and failed to start and maintain a blog (much like us), but want to understand how to use blogging for email list building, you just HAVE TO check this interview out. Ready to learn some tricks that will completely change the way you look at blogging? Let's do this!SOME EPISODE HIGHLIGHTS: (:) Want to get more sales from your email marketing? Grab our Click Tricks.(:) Fancy a 14-day FREE trial with Keap? (:) Did Martin and Lyndsay really meet at the Peter Pan ride queue at Disneyland Paris?(:) The benefits of turning podcast show notes into blog posts.(:) How to make your business blog more effective.(:) How to come up with effective blog post ideas.(:) What if you don't like writing?(:) How can your blog posts be found on Google?(:) How often should you blog in order for your efforts to be effective?(:) Subject line of the week with Martin and Lyndsday from Jammy Digital.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. The benefits of turning podcast show notes into blog postsAs you probably know, we’ve been podcasting for a while. In the past, we tried different types of show notes to see what would work well, but over the last year we've been providing a blog post for each podcast episode (yep - that's the one you're reading right now) that people can skim-read. This is perfect for anyone who doesn't like listening to podcasts or can't at a particular point in time. This in-depth article allows anyone to still access the information, even if they don't listen to the podcast. Pretty cool, right? So this is great in terms of user experience, but also, from our point of view, we've definitely noticed a rise in traffic from the search engines. And as a result, we're getting more people opting into our email list (because we give our readers plenty of opportunities to do this while they read our content). And that's because when it comes to search engines, podcasts aren't massively discoverable when it comes to individual episodes. Google likes written content a lot more, so it's about leveraging what the search engines favour in order to make your content more accessible. Repurpose your content to achieve your business goalsSo it's not just a matter of content repurposing. It's about tapping into what's going to make the biggest difference in terms of what you're trying to accomplish. And that's different for every business. But for Martin and Lyndsay, as well as for us, it’s about getting more email subscribers and building an audience of people that you can pre-qualify. How? They’re consuming your content. So they know you’re right for them. And that's why they’re comfortable handing over their email address to get more content from you. And creating written content (over podcast or video) is the best way to do this.So let's say you do create other types of...