Want to find out what we get asked inside our exclusive, members-only group coaching calls? This week we're taking behind the scenes of the coaching calls we do inside our membership, The League. We're going to not only share the questions about email marketing that our members ask us, but also the exact answers we give them! Aaaaaand, we have an amazing opportunity for you. For one day only, you can join one of these exclusive calls too! Want to find out more? SOME EPISODE HIGHLIGHTS: (00:17) The League Open Day.(6:00) Fancy a 14-day FREE trial with Keap? (We give you TWO of our campaigns for FREE with it!)(7:16) How many campaigns do I need to get started with email marketing?(10:50) What's the best frequency for email marketing?(11:15) Planning your email content. (12:52) How many emails should I send during a launch?(16:53) How do I move to a higher email frequency?(19:50) What about email marketing for the B2B industry?(22:01 ) Join us for our first Open Day!(24:58) Subject line of the week.Join us for the first Open Day inside our membership The LeagueWe’re doing an Open Day for our membership The League where you can come and hang out on one of the hotline coaching calls as our guest. It’s happening on the 11th of May 2022 at 8 pm UK time (3 pm EST).You’ll get to ask questions just like our members do and get answers from us. And if you can't think of a question, just sit there and watch - like a fly on the wall. We guarantee you’ll learn from the questions that other people ask.So if you want to get on this call, register here. We’ve never done this before, and we’re excited to see many of you joining us for this experience. So let’s pack out the room for some great learning! 1. How many campaigns do I need to implement to get started with email marketing?The first question we pulled from one of our coaching calls is from Paul, and he asked, “As long as I have the Getting to Know You sequence and your Overture sales sequence set up, am I good to begin sending traffic through my funnels?”The short answer is yes!But let's break this down. For context, we should say that we give our members inside The League new email marketing campaigns every single month. But obviously, people can’t implement them all at once! Also, for clarity, the Getting to Know You sequence is our welcome sequence. It’s a 4-day sequence for every new person who comes onto your email list. This is where you introduce them to your core product or service.  After setting up our welcome sequence Paul implemented our Overture campaign, which is a sales automation.Of course, if after setting up these two campaigns you want to stop putting people through more sequences, you can. But you can also set up as many email campaigns as you want. You don't have to wait until you have all our email marketing campaigns set up - we don't do that either! We add a new campaign every 8 weeks or so. And taking this approach is perfectly fine. Firstly because it takes some time to set the sequences up. But also because they'll serve you on an ongoing basis. You can view these two campaigns as your minimum viable engine. Just put people through them, and you'll...