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Why We Started an Email Marketing Agency

Why We Started an Email Marketing Agency

FromThe Email Marketing Show


Why We Started an Email Marketing Agency

FromThe Email Marketing Show

ratings:
Length:
26 minutes
Released:
Feb 2, 2022
Format:
Podcast episode

Description

Did you know we started an email marketing agency? If you didn't, you're about to find out why we started one, who it's for, and how it could help you.So if you're curious to find out whether we could take care of your email marketing for you, read on (or click play to listen!)SOME EPISODE HIGHLIGHTS: (0:10) Want to get more sales from your email marketing? Grab our FREE download Click Tricks.(3:38) Fancy a 14-day FREE trial with Keap?(4:37) Why we stopped our first email marketing writing agency.(6:55) Do one thing at the time (but not forever).(11:00) It's about delegation - not abdication!(14:10) The minimum viable version of our email marketing agency.(15:47) Why we only work with specific types of businesses.(18:26) Who is our email marketing agency for?(21:21) If you're interested in working with us, check out our application form!(23:22) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you - it's really cool and it's FREE (yes, we're nice like that). If you want to make more sales from your email marketing, you need those clicks on the things that you're selling! So we've got 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Why we stopped our first email marketing agencyNews flash! We've just started an email marketing agency. But this isn't even the first time we've done this! In fact, we used to have an email marketing agency, but we closed it down. You see, when we first started this business, having an agency was the logical thing to do. So we did. We'd work with clients, plan an effective strategy and implement email marketing campaigns for them. But there was a downside. We wanted to help more people than we had time to. Plus the investment was prohibitive for small businesses and course creators. And those were the very people we wanted to help because we have a background in creating online courses. So to help more people we created our membership, The League. This is where we help course creators, coaches, membership site owners, and other small businesses to do their own email marketing. So we went all-in on the membership and moved away from the email writing agency.Do one thing at the time (but not forever)We very much subscribe to this idea of doing one thing at the time. But that doesn't mean you do just that one thing forever! We love The League, but we also believe that in business you have to take the time to do one thing right and then move on. This is how we get so much done - separately and together - in our businesses. We do one thing, get it up and running quickly, get it refined (that means automated or systemised), and then move on and do the next thing.We like to use the analogy of a circus performer spinning plates. It can look like mayhem at first. But the way they do it is very systemised. They get one plate spinning until it's perfect and then move on to the next one. Once they have all the plates spinning, they just need to give them a little wiggle to keep them going.It's the same for some of the bits of our businesses. We have people in charge of parts of our businesses and will jump on a...
Released:
Feb 2, 2022
Format:
Podcast episode

Titles in the series (100)

The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join Rob & Kennedy for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog post at EmailMarketingHeroes.com. => Get your free DAILY email marketing lessons direct to your email inbox at emailmarketingheroes.com/daily Connect with us and join the discussions: Twitter @robandkennedy Instagram @robandkennedy Facebook Group: https://www.facebook.com/groups/emailmarketingshow/ Show Notes and Blog: www.EmailMarketingHeroes.com/?utm_source=podcast&utm_medium=player-description