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Maximum CPV vs Target CPM + Bid Strategy to Avoid for PMax - Bidding Strategies Guide Part 5

Maximum CPV vs Target CPM + Bid Strategy to Avoid for PMax - Bidding Strategies Guide Part 5

FromThe Google Ads Podcast


Maximum CPV vs Target CPM + Bid Strategy to Avoid for PMax - Bidding Strategies Guide Part 5

FromThe Google Ads Podcast

ratings:
Length:
14 minutes
Released:
Aug 19, 2022
Format:
Podcast episode

Description

John talks about the two bidding strategies that aren’t conversion-focused but are good for awareness and placement. He also reveals the bidding strategy to avoid if you want to scale your Performance Max campaigns.In Part 5 of our Bidding Strategies Guide series, John discusses Maximum CPV and Target CPM bidding. He shares how you can access these since they’re not applicable to all campaigns, when and how to use them to save money and target a mass audience, and many more.0:00 Intro | Bidding Strategies Guide Part 50:45 Maximum CPV vs Target CPM2:33 Maximum CPV is an aggressive bidding strategy6:08 Target CPM is less aggressive and can be less expensive11:31 John’s advice on the bidding strategies for Performance Max? Guide to Google Ads Bidding Strategies:Guide to Google Ads Bidding Strategies Part 1 | Maximize Clicks: https://youtu.be/QSsNj1XHJS4 Maximize Conversions | Bidding Strategies Guide Part 2: https://youtu.be/ahardi5itKA Maximize Conversion Value | Bidding Strategies Guide Part 3: https://youtu.be/_sVoyy3xaOkTarget Impression Share vs. Manual CPC: https://youtu.be/cYjr2bnvVz4PS: This Bidding Strategies Guide series is from an internal Solutions 8 training. And we’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. ???This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ ??? The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... ? Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw ? Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ ?The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... ? Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... ? The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:https://www.youtube.com/channel/UCKuk... ? Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------? Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------? Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: ? https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and...
Released:
Aug 19, 2022
Format:
Podcast episode

Titles in the series (100)

The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC agencies. Listen in to get the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies. Go to Sol8.com to get help with your Google Ads