Access the General Account Build Standard Operating Procedure (SOP) for eCommerce here: https://miro.com/app/board/uXjVPYfAovg=/As Performance Max “takes over” Google Ads, it doesn’t necessarily mean you should only run PMax campaigns. There are other campaigns that might be well-suited for your business. That’s why John and our Google Ads strategists created a general account build SOP for eCommerce with the following goals:- To keep PMax at or below 20% of the monthly account ad spend- To build other areas or campaigns that can help maximize the Google Ads account’s successIn building the SOP for eCommerce, they looked into the campaign risks due to the influence of omnichannel, as well as other key considerations to take into account. And in this episode, John reveals the SOP and walks you through how to use it so you can start your Google Ads account for eCommerce the right way.Related videos:? Google Ads UPDATE: Run Ads on YouTube Shorts: https://youtu.be/AQx7sq7-rzI? Audience Targeting for YouTube Ads & Linking YouTube to Google Ads: https://youtu.be/Qprks894w2Y? Free Download: The Performance Max Standard Operating Procedure: https://youtu.be/1I-DYGB9E_c0:00 Intro0:39 General Account Build SOP for eCommerce4:54 The risks of omnichannel10:53 Running Branded Search campaigns15:55 Should you still add dynamic remarketing campaigns with PMax?18:53 Want to work with the best Google Ads agency on the planet?22:45 Example for using the general account build SOP for eCommerceCatch Kasim and John LIVE every Friday at 1 PM PT as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ ??? The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... ? Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw ? Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ ?The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... ? Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... ? The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ ? Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------? Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------? Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from...