In the fourth part of the Ultimate Guide to Google Ads for 2023, John and Kasim discuss why you should run proactive YouTube Ads and how to run them to scale your business. Wait! If you haven't watched the previous parts yet, you can watch them here:   • The Ultimate Guid...   In this EPISODE, they also reveal why we spend $150K a month on YouTube Ads, where you should focus your efforts aside from video assets, and so much more:0:00 Intro0:37 The Ultimate Guide to Google Ads for 2023 | Part 4 Proactive YouTube Ads2:53 YouTube is the next TV7:35 Create a video campaign without goal guidance14:34 Bid strategy for Proactive YouTube Ads15:55 Daily budget = 15X your CPA19:35 Why John doesn't use Content Exclusions24:32 Setting your Ad schedule for YouTube Ads29:35 Creating a new custom segment35:25 Know your in-market and affinity audiences38:30 Time does not matter for YouTube videos42:16 What to look forward to in Part 5 of the Ultimate Guide to Google Ads for 2023Related videos:? Are You Hurting Your YouTube Ads?    • ? Are You Hurting...  ? The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):    • ? The Secret to G...  Are you looking to level up your Google Ads game? Join John, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. ???Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional...