Today I’m bringing another strategy session with one of my students, Hayley Strzelec. We’re talking about running Facebook ads for a local realtor in a small market near Vancouver, British Columbia, and how realtors should be leveraging Facebook and online marketing to grow their local businesses. I share a strategy that so many agents are not doing now, but with a little effort in this area, they could completely position them as the “go to” person in their area. We also look at how to prioritize targeting when you’re working with a small budget, and what objectives need to be used when doing this. We finish with a conversation around what to do when you’re getting high positive, but also high negative feedback, and what you need to look for when it comes to relevancy scores. Even if you’re not a real estate agent, you’re going to get a lot of value from this strategy session as we discuss a lot of different strategies that can be applied to any business marketing in a smaller town. On the Show Today You’ll Learn: How videos and incentives can be implemented effectively into your local marketing campaign Whether I would start with warm audiences or cold traffic and my suggestions for objectives to use Ways that a brand awareness campaign can be used to start building a position of authority for your client What can be done in terms of testing, and a common trap that advertisers fall into when it comes to advertising on Facebook And much more!