In this episode, we dive deep into some of the most common questions we see on paid media. Sam Kuehnle talks with some of our expert performance marketing managers here at Refine Labs including Bob Kahns, Ryan Olestro, and Kyle Taylor to address:

Optimizing for down funnel performance vs conversions
Should we be investing in branded search?
Should you be following Google Recommendations?
How much should you focus on quality score?
Should you be running competitor campaigns?
Prioritizing campaigns with limited budget
The difference between Google Analytics audiences and Google Ads Audiences
And more…