Kyle answers the questions: What is the first step to take when calculating a budget for Google Ads? Do you need to consider net profit, revenue, gross sales, cost of goods before calculating the budget for Google Ads? What is the ultimate goal when deciding on a budget for Google Ads? Are certain types of traffic going to convert better than others? Is it important to know the average cost per lead? What are the essential questions to answer after knowing the average cost per lead? Episode resources and transcript: https://googleadsstrategy.com/how-do-you-calculate-a-proper-budget/