Kyle answers the questions:   How does automated bidding work? Are most of the bidding options in Google automated? What are the different types of automated bid settings? With automated ads, are you bidding “per click”? What is Maximize Clicks? What is Enhanced Cost Per Click? Is Enhanced CPC giving Google the freedom to increase your bid?  What is Target Cost per Acquisition (CPA)? What is the best automated bidding system for eCommerce type of campaigns? In Target CPA, are you bidding per conversion? What is Maximize Conversions? What is Target Return on Ad Spend? What is Target Search Page Location? What is Target Outranking Share? What are the beneficial types of ad strategies?   Episode resources and transcript: https://googleadsstrategy.com/how-does-automated-bidding-work/