Kyle answers the questions:   What is the most important thing to do to reach the right people? How should you set up your Google Ads campaign if you want to target more of the right people? Is it good to be too specific when it comes to demographic targeting? What can you do to narrow-in on the best people to target? Should you bid more for the right audiences?   Episode resources and transcript: https://googleadsstrategy.com/how-to-target-the-right-people/