Kyle answers the questions:   How can you maximize results with a limited budget? Should you work with a limited budget when it comes to Google Ads? Should you be a “sniper” or a "machine gunner” in your campaigns? Are all campaigns successful during the test phase? How much should you spend on the “test phase” in Google Ads? How can you tell if your test phase was successful? Are general keywords more beneficial than specific keywords? Does location matter when it comes to targeting? Is it beneficial to target all demographics if you have a general product that everybody can use?   Episode resources and transcript: https://googleadsstrategy.com/how-do-i-maximize-results-with-a-limited-budget/