What Is The Best Targeting To Layer For Display/YouTube Ads?

What Is The Best Way To Use Frequency Capping?: In this episode, Kyle answers the questions: What is frequency capping? Is frequency capping a helpful feature for advertisers with a low budget? Is setting a frequency cap recommended when setting up Google Ads? What are some reasons why you might... by Google Ads Strategy with Kyle Sulerud

11 min listen

How to Maximize Results with a Limited Budget: Kyle answers the questions: How can you maximize results with a limited budget? Should you work with a limited budget when it comes to Google Ads? Should you be a “sniper” or a "machine gunner” in your campaigns? Are all campaigns... by Google Ads Strategy with Kyle Sulerud

9 min listen

Are Display Ads Cheaper Than Search Ads?: In this episode, Kyle answers the questions: What’s the psychology behind Display Ads? What are the advantages of Display Ads? What types of businesses can benefit from Display Ads? What are the advantages and disadvantages of Search Ads? What... by Google Ads Strategy with Kyle Sulerud

10 min listen

Should I Change from Maximize Clicks to Maximize Conversions?: Kyle answers the questions: Is Maximize Clicks a good strategy? What happens in your campaign if you choose Maximize Clicks strategy? What is Maximize Conversions? When does Maximize Conversions work? Episode resources and transcript: by Google Ads Strategy with Kyle Sulerud

12 min listen

Do YouTube Ads Work For Low-Price Products?: In this episode, Kyle answers the questions: Can you have a low cost-per-click in YouTube ads? Is it profitable to advertise low-priced products on Youtube? What else can you do to be profitable when running Youtube ads? Episode notes and transcript: by Google Ads Strategy with Kyle Sulerud

8 min listen

What is the Display Network?: Kyle answers the questions: What is a display ad? What are the benefits of responsive display ads? Are there different formats and sizes for display ads? Are display ads overpriced? What does it take to convert the type of traffic that’s... by Google Ads Strategy with Kyle Sulerud

12 min listen

Am I Bidding Against Myself?: In this episode, Kyle answers the questions: Can your smart campaign ever beat your search campaign in the same account? Is it advantageous to have multiple campaigns in one account? Episode notes and transcript: by Google Ads Strategy with Kyle Sulerud

7 min listen

How to Circumvent Google's Terms of Service?: Kyle answers the questions: Why do ads get disapproved? Are ad disapprovals a big deal? Does Google Ads account suspension frequently? Can malware on your website affect your ads? Can you advertise products that are against Google’s Terms of... by Google Ads Strategy with Kyle Sulerud

7 min listen

How Quickly Can I Increase My Budget Without Throwing Off My Results?: In this episode, Kyle answers the questions: What happens when you increase your ad spend too quickly? Is it okay to increase ad spend fast if you are using automated bidding? Is there a magic number in terms of percentage to increase your daily ad... by Google Ads Strategy with Kyle Sulerud

9 min listen

What Bidding Strategy To Use In Remarketing Campaigns?: In this episode, Kyle answers the questions: What's the right "goal" to use when setting up a remarketing campaign? What's the right strategy to use for a marketing campaign? What is the advantage of Cost Per Click (CPC) strategy? In what situations... by Google Ads Strategy with Kyle Sulerud

6 min listen

Are Google Smart Campaigns A Waste Of Money?: Kyle answers the questions: Is a smart campaign a good thing to sign up for in Google Ads? Can a smart campaign work as well as a standard campaign? Can you turn off ads for Google Search partners and Google Maps in a smart campaign? Can you have a... by Google Ads Strategy with Kyle Sulerud

7 min listen

How Can Small Businesses Compete With Big Brands?: In this episode, Kyle answers the questions: How does a small business compete with big business in general? As a small business, how can you compete with big brands on Google Ads? What about if you have an e-commerce business? Ultimately, as a... by Google Ads Strategy with Kyle Sulerud

9 min listen

Why are Google Reviews Important When Running Google Ads?: In this episode, Kyle answers the questions: Are Google reviews important? Why do reviews matter when you're running Google ads? Will companies that run Google Ads but don’t have positive reviews have a higher cost per lead? What’s a good... by Google Ads Strategy with Kyle Sulerud

8 min listen

Are You Using Audience Targeting in Your Google Search Campaigns?: In this episode, Kyle answers the question: Is the “audience targeting” feature of Google Ads beneficial? Is “audience targeting” more important than having the right keywords? What is “targeting audience”? What is an “observation... by Google Ads Strategy with Kyle Sulerud

16 min listen

What Is Your Planning/Starting Process When Building Campaigns?: Kyle answers the questions: What is a good tool to use to come up with the right keywords? Is there a definite set of ad groups or keywords for all businesses? What is an ad group for? Is it good to use “device preference” at the start of a... by Google Ads Strategy with Kyle Sulerud

11 min listen

How to Get To the Top Ad Position?: Kyle answers the questions: Should you always aim for the top ad position? Is being in the top ad position always profitable? Does Google always reward the top stop to bidders who pay the most? Does ad relevancy have more weight than the... by Google Ads Strategy with Kyle Sulerud

10 min listen

When to Use Dynamic Keyword Insertion?: Kyle answers the questions: What is Dynamic Keyword Insertion? What are some examples of Dynamic Keyword Insertion? Is Dynamic Keyword Insertion beneficial? Will you have better results from Google Ads if you use Dynamic Keyword Insertion? Why... by Google Ads Strategy with Kyle Sulerud

9 min listen

Is Google Ads Good For _____?: Kyle answers the questions: Is Google Ads good for your industry? Is Google Ads good for e-commerce? Is Google Ads good for certain products? How does Google Ads work? Why does Google Ads work? Will Google Ads be good for... by Google Ads Strategy with Kyle Sulerud

9 min listen

Should I Bid For The Top Position If I Have A Limited Budget?: In this episode, Kyle answers the questions: If you have a very limited budget, does it make sense to not bid in the top spot or two for a search ad? Will clicks from the lower position convert better? Should you aim for the top position at all... by Google Ads Strategy with Kyle Sulerud

6 min listen

How Can I Get Started with Google Ads for eCommerce?: In this episode, Kyle's guest, Nik Armenis answers the questions: When you’re just starting out, how should you set up your campaign? How should you remarket on Google? Why should you start remarketing on the YouTube network? What’s the best... by Google Ads Strategy with Kyle Sulerud

7 min listen

Is Google Ads a Waste of Money?: Kyle answers the questions: Is Google Ads a scam or a rip-off? Should you add as many negative keywords as possible? Should you add exact match keywords to your campaign? Should you make use of phrase match keywords? Can the Search Term... by Google Ads Strategy with Kyle Sulerud

11 min listen

How Can I Improve CTR (Clickthrough Rate)?: Kyle answers the questions: Is simply improving your clickthrough rate the best goal to have in a campaign? Can improving your CTR be sometimes detrimental for your campaign? Can you create ads that attract more clicks? How can you increase... by Google Ads Strategy with Kyle Sulerud

9 min listen

Google Ads for Locksmiths with David Edwards: In this episode, Kyle’s guest, David Edwards, answers the questions: What kind of Google ads campaign is the biggest mistake for locksmiths? What is “Google Guaranteed” and how does it affect campaigns for locksmiths? Is click fraud a real... by Google Ads Strategy with Kyle Sulerud

17 min listen

My Conversion Rate Sucks...What Should I Do?: Kyle answers the questions: Why are conversions low even if there’s a good clickthrough rate? Why is it important to set conversion tracking for every campaign? What are examples of high-intent keywords? What are some ways to capture leads for... by Google Ads Strategy with Kyle Sulerud

9 min listen

Top 3 Actionable Items for a Small Business Owner to Get Started with Google Ads: Kyle answers the questions: Is it important to seek professional help when it comes to Google Ads? What can you do if you don’t have the budget to hire a Google Ads professional? When actually setting up a campaign, what is the most important thing... by Google Ads Strategy with Kyle Sulerud

13 min listen

What's Your Process Before Scaling a Campaign?: In this podcast, Kyle answers the question: What is the process you go through before scaling a campaign? What are the key touch points in terms of optimizing a campaign before it's ready to scale? by Google Ads Strategy with Kyle Sulerud

9 min listen

I'm Not Getting Any Views On My YouTube Ads...What To Do?: Kyle answers the questions: Can YouTube Ad targeting be challenging if you are serving a small specific market? Are niche channels good to target when running YouTube Ads Should you use audience targeting, keyword targeting, and topic targeting... by Google Ads Strategy with Kyle Sulerud

12 min listen

What are Ad Extensions?: Kyle answers the questions: What are Ad Extensions? Are there many types of extensions? How many extensions does Google allow in your ads? What are callout extensions? What are structured snippet extensions? What are price extensions? What are... by Google Ads Strategy with Kyle Sulerud

14 min listen

How Much Should You Spend on Google Ads?: Kyle answers the questions: What is the most common question that potential clients and beginners ask when it comes to Google Ads? Is there a set amount that everyone spends when starting to run Google Ads? Does higher ad spend automatically... by Google Ads Strategy with Kyle Sulerud

8 min listen

Google Ads Management Tips: Avoid These Traps That Make You Spend More by The Google Ads Podcast

12 min listen

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What Is The Best Targeting To Layer For Display/YouTube Ads?

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