Kyle answers the questions:   What is a Landing Page? How is a landing page different from a normal website?  Is the homepage of a website the best landing page? Should a landing page have a full menu bar? What is the main purpose of a landing page? What does a good landing page offer to the searcher? What should be the focus of a good landing page?   Episode resources and transcript: https://googleadsstrategy.com/what-is-a-landing-page