Ever wondered how Google takes your crazy search query and spits out pages and pages of relevant content? It’s all in the words, my friend. You might even say that words are the KEY. And that’s why today we’re revisiting the topic of Keyword Research. Much overlooked, much misunderstood, much avoided – Solid Keyword research underpins every aspect of your website structure, your content, your customer journey, and your conversions. Understanding concepts like user intent, volume, traffic, click-through rate, keyword difficulty, and knowing when it’s best to go short or go long is all part of your SEO strategy. So today we’re going to dig deep into smart keyword research, and how to get the right audience to your website. An audience that engages, and buys.   Tune in to learn: What a keyword is The difference between short and long-tail keywords Why you should rank for hundreds of keywords, not just one Different keyword list brainstorming techniques Narrowing it down: how to settle on your chosen keywords What keyword grouping is, and how to find your focus keyword Best methods: research a mega list of keywords for your site, or focus on a page by page (or product by product) basis Ranking myths: Why using the same keyword on every page won’t necessarily help you rank for it Ranking myths: Why you don’t need to use “near me” as a keyword in title tags and on page to rank for Near me searches. Handy keyword research tools to save you time Kristal’s top keyword research tips