Do you love tracking trends, dissecting data, or rolling in results? Then I’ve got a treat for you. Today is all about Google Search Console, formerly Google Webmaster Tools, a free platform that gives you the awesome ability to see the data Google sees and tracks for your website or app. While I find it easy to get lost in data-tracking, it can be difficult to know what is worth paying attention to, and what’s just a long list of numbers. So let us go forth and learn which parts of the Google-beast we can turn into juicy, flavourful SEO nuggets and rich content marketing strategy bites.   Tune in to learn: What Google Search Console is all about Why the data is so valuable for our businesses How to use the data to gain a competitive advantage How to use the information to target different stages of the buying journey Three areas of GSC you should be looking at How to use the new GSC insights feature How to use the data to create content for frequently asked questions Noah’s top Google Search Console tips