Why you need a fast site, not an AMP site These days, everyone in the SEO cafeteria is talking AMP, AMP, AMP. It’s been around for a time, and while some earlier pioneers have tried to make it work (me), many failed (also me) and have given up. So, when I saw the title of Jon Henshaw’s presentation at the recent Brighton SEO event ‘ FORGET AMP. MAKE FAST SITES', I thought my prayers had been answered! No need for AMP? That’s why, today, I have Jon on the show to give us the low down on AMP and speeding up websites. Tune in to learn: What is AMP? Why AMP might not be great for your website Why we need fast sites What’s the ideal loading time Advanced site speed improvement tips How to improve your site’s images How improving your site’s UX can help speed things up What is prefetch and how does it help What is Gzip and how does it help Jon’s favourite site speed testing tools