Today, I want to share with you one of the fastest and easiest ways to kill your lead costs with your Facebook and Instagram ads.This came up during a recent coaching session that I was doing with one of our members. They were running a campaign to build their list ahead of a launch that they had coming up, and their results were terrible. They had nine conversions, and they'd spent $400 on the campaign.After doing a little investigating, we realized they had a lot of clicks on their ad, but less than a quarter of those actually reached their landing page.Well, we did a page load speed test and it failed a whole bunch of things. It got a "D" grade for many of the things the test was looking at.So today, I want to talk about how you can make sure the technical side of your website and landing pages are working properly. If people are leaving the page because it’s taking too long to load, that’s a big problem.I’m going to give you some tips and tricks you can implement right now to make sure you’re not missing out on more conversions.In this episode, you’ll learn:How to make sure you’re setting the right objectives for your campaignHow to test your website’s functionalityWhat to do if your website is not performing wellLinks & Resources:PingdomPageSpeed InsightsPage load time Chrome extensionDM me on InstagramVisit my YouTube channelThe Art of Online Business clipsThe Art of Online Business websiteThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Full show notes are available here