Create a design. Upload it to a store. Earn passive royalties whenever it sells. That’s the passive income dream, and that’s the premise behind the Merch by Amazon and print-on-demand side hustles. But does it really still work? To find out, I invited Michael Essek on to the Side Hustle Show. Michael has been designing and selling t-shirts online since 2013, and he’s seen how the market has changed over the years. For the past 4-5 years, Michael's earned $100,000+ licensing and selling his designs, so he has his finger on the pulse of what’s working right now. Tune in to hear: how you can get started selling merch online -- even if you don’t have design skills how to come up with product ideas -- without being a copycat some interesting ways to level up your merch business as a gateway to bigger opportunities Full show notes