Kimberly Gauthier has been running KeepTheTailWagging.com since 2011, but things really started to take off when she niched down her focus to raw feeding for dogs. Raw feeding is basically the paleo diet for dogs -- attempting to mimic their ancestral diet. Her blog had than 2 million page views last year -- almost entirely from organic search in Google, and she’s monetized the traffic with a few different income streams. Tune in to hear how Kimberly arrived at his niche, what drives content and marketing today, and how the business makes money -- all on the side from her day job.