What comes first, the domain name or the business idea? For Peter Askew, the author of a viral blog post called “I Sell Onions on the Internet,” the answer is always the domain name. Peter is fascinated by expiring domain names and how they’re treated like physical assets. This is how he ended up with VidaliaOnions.com long before he had any plans on starting an e-commerce site shipping onions. Peter took that domain name, partnered with an award-winning onion farmer, and last season shipped more than 64,000 pounds of onions! (Prices range from $2.50-$7 per pound so you can estimate the site doing multiple 6-figures in revenue.) Like the product itself, this is a business with layers worth exploring. From the domain name to the farmer/supplier relationship, to the marketing efforts, and to the logistics and customer support that make it all work. Tune in to hear: why Peter says starting with an expired domain name gives you “a small unfair advantage” how he found a supplier and manages the logistics of his business his marketing and customer support methods Full show notes