So if you’re been studying SEO for any period of time you’re likely to have come across the phrase Domain Authority. It’s a term coined by Moz, the SEO software company, and they use it as a metric of a site’s ability to rank against its competitors. But while many swear that the concept of Domain Authority is real, many more assert there’s no evidence such a thing exists. In fact, you’ll find many of the more ranty SEO types getting really angry when it’s mentioned. So in this episode of the podcast I’m talking with Ross Tavendale about Domain Authority, what it is, why it’s helpful and if it’s even real. Tune in to learn: What is Domain Authority? How you can use it to measure performance? Whether Ross thinks DA is real? What is SEO Juice? Why do we need no follow links? What is Page rank? If DA is real, how do we build it? https://therecipeforseosuccess.com/domain-authority-big-fat-lie/