A Google Ads Optimization Strategy Most People Overlook

FromGoogle Ads Strategy with Kyle Sulerud

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A Google Ads Optimization Strategy Most People Overlook

FromGoogle Ads Strategy with Kyle Sulerud

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Length:

8 minutes

Released:

Jun 28, 2021

Format:

Podcast episode

Description

In this episode, Kyle shares a lesson on scrutinizing high-impression keywords from his course, Elite Local Ads. Read the blog here: https://googleadsstrategy.com/a-google-ads-optimization-strategy-most-people-overlook

Released:

Jun 28, 2021

Format:

Podcast episode

Titles in the series (100)

Host Kyle Sulerud answers your questions about Google Ads and YouTube Ads. Want answers to your questions? Go to GoogleAdsStrategy.com and ask.

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What is a Good CTR (Clickthrough Rate)?: Kyle answers the questions: What is clickthrough rate? What is a good CTR for Search Ads? Under what conditions can you have a very high clickthrough rate? What is a bad CTR for Search Ads? Can you still be profitable with low CTR ad... by Google Ads Strategy with Kyle Sulerud
11 min listen
How to Target the Right People?: Kyle answers the questions: What is the most important thing to do to reach the right people? How should you set up your Google Ads campaign if you want to target more of the right people? Is it good to be too specific when it comes to... by Google Ads Strategy with Kyle Sulerud
9 min listen
Why Should You Use Bid Adjustments?: Kyle answers the questions: What is a Bid Adjustment? Can you adjust bids based on the schedule? Can you adjust bids based on location, audiences, or demographics? Can you get better results by bidding more for people with higher income? Will... by Google Ads Strategy with Kyle Sulerud
11 min listen
Is Google Ads a Waste of Money?: Kyle answers the questions: Is Google Ads a scam or a rip-off? Should you add as many negative keywords as possible? Should you add exact match keywords to your campaign? Should you make use of phrase match keywords? Can the Search Term... by Google Ads Strategy with Kyle Sulerud
11 min listen
How Does Audience Targeting Work?: Kyle answers the questions: How does audience targeting work? What is an “audience”? What is a “remarketing audience”? What is an “In-market Audience”? How do we make use of these audiences? Can you layer different audiences?... by Google Ads Strategy with Kyle Sulerud
14 min listen
What is the Display Network?: Kyle answers the questions: What is a display ad? What are the benefits of responsive display ads? Are there different formats and sizes for display ads? Are display ads overpriced? What does it take to convert the type of traffic that’s... by Google Ads Strategy with Kyle Sulerud
12 min listen
My Google Shopping Campaign Isn't Working...Help!: Kyle answers the questions: What is a Smart Shopping campaign? What are the advantages and disadvantages of a Smart Shopping campaign? What causes useless impressions and clicks on your Google Ads campaign? What is a Standard Shopping campaign? Which... by Google Ads Strategy with Kyle Sulerud
9 min listen
How To Increase Brand Awareness: Kyle answers the questions: What is brand awareness? How do you increase brand awareness? Why would somebody want brand awareness? What mistake do small businesses often make when it comes to running ads? Should brand awareness be the main... by Google Ads Strategy with Kyle Sulerud
6 min listen
How to Get To the Top Ad Position?: Kyle answers the questions: Should you always aim for the top ad position? Is being in the top ad position always profitable? Does Google always reward the top stop to bidders who pay the most? Does ad relevancy have more weight than the... by Google Ads Strategy with Kyle Sulerud
10 min listen
What are Ad Extensions?: Kyle answers the questions: What are Ad Extensions? Are there many types of extensions? How many extensions does Google allow in your ads? What are callout extensions? What are structured snippet extensions? What are price extensions? What are... by Google Ads Strategy with Kyle Sulerud
14 min listen
How Do I Increase ROI (Return on Investment)?: Kyle answers the questions: How Do I Increase Return on Investment (ROI)? How do I calculate ROI? Is increasing ROI a good idea? Is ROI more important than profit? How do I decrease ad spend? How do I increase the amount that I'm making after... by Google Ads Strategy with Kyle Sulerud
13 min listen
How Can I Get Started with Google Ads for eCommerce?: In this episode, Kyle's guest, Nik Armenis answers the questions: When you’re just starting out, how should you set up your campaign? How should you remarket on Google? Why should you start remarketing on the YouTube network? What’s the best... by Google Ads Strategy with Kyle Sulerud
7 min listen
What Is Your Planning/Starting Process When Building Campaigns?: Kyle answers the questions: What is a good tool to use to come up with the right keywords? Is there a definite set of ad groups or keywords for all businesses? What is an ad group for? Is it good to use “device preference” at the start of a... by Google Ads Strategy with Kyle Sulerud
11 min listen
What is Remarketing?: Kyle answers the questions: What is remarketing? Is remarketing the same as retargeting? How can you create a remarketing list? Can Google automatically create an audience for you? Can you customize your own remarketing list in different ways?... by Google Ads Strategy with Kyle Sulerud
10 min listen
Which Conversion Attribution Model Should I Use?: Kyle answers the questions: What is First Click attribution model? What is Last Click attribution model? What is Linear attribution model? What is Time decay attribution model? What is Position-based attribution model? What is Data driven... by Google Ads Strategy with Kyle Sulerud
12 min listen
What Can't I Say in My Ads?: Kyle answers the questions: What Can’t I Say in My Ads? Are alcoholic products and adult websites allowed in Google Ads? Can you spell words using symbols in Google Ads? Can you use emojis and non-standard symbols for your ads? Can you put... by Google Ads Strategy with Kyle Sulerud
9 min listen
What are Campaigns and Ad Groups?: Kyle answers the questions: What is a Google Ads account? What is the structure of a Google Ads account? What are "campaigns"? Can a company have several ad accounts? In an ad account, what should you define at the campaign level? What are ad... by Google Ads Strategy with Kyle Sulerud
10 min listen
What is Google Ads?: Kyle answers the questions: What is Google Ads? In there a difference between Google Ads and Google AdWords? What are Google Search Ads? What are Shopping Ads? What are Search Partner Ads? What are examples of Search Partners? What are Banner... by Google Ads Strategy with Kyle Sulerud
8 min listen
What Should You Say in Your Ads?: Kyle answers the questions: What should you say in your ads? What are the crucial parts of an ad? What is a headline? What is a description line? What is the purpose of a description line and ad extensions? How many headlines are allowed in an... by Google Ads Strategy with Kyle Sulerud
11 min listen
Do You Recommend Learning Facebook Ads before Google Ads?: Kyle answers the questions: What types of businesses should advertise on Google? What types of businesses should advertise on Facebook? Which is better: Google Ads or Facebook Ads? Episode resources and transcript: by Google Ads Strategy with Kyle Sulerud
7 min listen
What is the Search Term Report?: Kyle answers the questions: What is the Search Term Report? Where can you find the Search Term Report? Is the Search Term Report a significant component of your Google Ads account? Are search terms and keywords the same? What are the things... by Google Ads Strategy with Kyle Sulerud
9 min listen
What is a Landing Page?: Kyle answers the questions: What is a Landing Page? How is a landing page different from a normal website? Is the homepage of a website the best landing page? Should a landing page have a full menu bar? What is the main purpose of a... by Google Ads Strategy with Kyle Sulerud
7 min listen
How Can I Improve CTR (Clickthrough Rate)?: Kyle answers the questions: Is simply improving your clickthrough rate the best goal to have in a campaign? Can improving your CTR be sometimes detrimental for your campaign? Can you create ads that attract more clicks? How can you increase... by Google Ads Strategy with Kyle Sulerud
9 min listen
How Does Location Targeting Work?: Kyle answers the questions: What are some traps that people fall into when it comes to location targeting in their Google Ads campaign? What is the option preset by Google Ads when it comes to location targeting? What are the options offered... by Google Ads Strategy with Kyle Sulerud
14 min listen
What are Google Search Partners?: Kyle answers the questions: Is it a good idea to immediately turn off the Search Partner Network in a Google Ads campaign? Do Google Search Partner Ads work? Can you track the progress of Search Partner Ads in your campaign? Would you... by Google Ads Strategy with Kyle Sulerud
8 min listen
What Is The Best Way To Use Frequency Capping?: In this episode, Kyle answers the questions: What is frequency capping? Is frequency capping a helpful feature for advertisers with a low budget? Is setting a frequency cap recommended when setting up Google Ads? What are some reasons why you might... by Google Ads Strategy with Kyle Sulerud
11 min listen
Top 3 Actionable Items for a Small Business Owner to Get Started with Google Ads: Kyle answers the questions: Is it important to seek professional help when it comes to Google Ads? What can you do if you don’t have the budget to hire a Google Ads professional? When actually setting up a campaign, what is the most important thing... by Google Ads Strategy with Kyle Sulerud
13 min listen
How To find Good Keywords to Target ?: Kyle answers the questions: How can you find good keywords to target? What mindset should you have when coming up with a good keyword list? What is Google Keywords Planner? Is Google Keywords Planner beneficial when finding good keywords? Is... by Google Ads Strategy with Kyle Sulerud
10 min listen
Is Google Ads Worth It For Small-Margin Services?: In this episode, Kyle answers the questions: Is Google’s forecasting tool accurate with its forecasts? Is it okay to lose money on the first transaction? How can you calculate the actual lifetime average profit of a lead or customer? Episode notes... by Google Ads Strategy with Kyle Sulerud
7 min listen
How to Make My Ads More Visible and Click-worthy?: Kyle answers the questions: How can you write and construct ads so that people would want to click on them as opposed to clicking on your competitor’s ads? Should your headline be creative? Should you put your business name on your headline? What... by Google Ads Strategy with Kyle Sulerud
7 min listen

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What Makes a Good Keyword?: In this episode, Kyle answers the question: "What makes a good keyword?" by Google Ads Strategy with Kyle Sulerud
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How To Get A Google Ads Account Unsuspended?: In this episode, Kyle answers the following question: In regards to Google Adwords Suspension: Suspicious activity in payments, what are the possible reasons and the steps to getting it unsuspended? ... by Google Ads Strategy with Kyle Sulerud
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What Can I Do To Improve My YouTube Ads Results?: In this episode, Kyle answers the question: "How can I optimize my YouTube Ads?" https://googleadsstrategy.com/qa-optimizing-youtube-ads/ by Google Ads Strategy with Kyle Sulerud
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How To Optimize Google Ads With Limited Data: In this episode, Kyle answers the following question: How can you optimize Google Ads when you have limited data? by Google Ads Strategy with Kyle Sulerud
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How Are iOS 14 Changes Affecting Google Ads?: In today's episode, Kyle answers the question: How are iOS 14 changes affecting Google Ads? by Google Ads Strategy with Kyle Sulerud
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What Happens if You Run Two Identical Campaigns with Different Bid Strategies?: In this podcast, Kyle answers the question: Can you run identical campaigns with different bid strategies? by Google Ads Strategy with Kyle Sulerud
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What's Your Process Before Scaling a Campaign?: In this podcast, Kyle answers the question: What is the process you go through before scaling a campaign? What are the key touch points in terms of optimizing a campaign before it's ready to scale? by Google Ads Strategy with Kyle Sulerud
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Do Negative Keywords Still Block Hidden Search Terms?: In this video, Kyle answers the question: Can you still put poor search terms in negative keywords? by Google Ads Strategy with Kyle Sulerud
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How to Get Coaching Clients From Google Ads: In this episode, Kyle answers the question: How can I gain coaching clients from Google Ads? by Google Ads Strategy with Kyle Sulerud
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Will My Account Be Suspended For Repeated Policy Violations?: In this episode, Kyle answers the questions: Will adding a trademark word in the ad copy be a policy violation? How many instances of ad policy violations will Google allow before an account gets suspended? Is the suspension reinstatable? Can you... by Google Ads Strategy with Kyle Sulerud
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What Bidding Strategy To Use In Remarketing Campaigns?: In this episode, Kyle answers the questions: What's the right "goal" to use when setting up a remarketing campaign? What's the right strategy to use for a marketing campaign? What is the advantage of Cost Per Click (CPC) strategy? In what situations... by Google Ads Strategy with Kyle Sulerud
6 min listen
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A Google Ads Optimization Strategy Most People Overlook

A Google Ads Optimization Strategy Most People Overlook

Description

Titles in the series (100)

More Episodes from Google Ads Strategy with Kyle Sulerud