Kyle answers the questions:   What is a Google Ads account? What is the structure of a Google Ads account? What are "campaigns"? Can a company have several ad accounts? In an ad account, what should you define at the campaign level? What are ad groups? For Display campaigns and YouTube video campaigns, what should an ad group target? Can you set up different ad groups for different targets? Can you set up different bidding strategies for different ad placements?   Episode resources and transcript: https://googleadsstrategy.com/what-are-campaigns-and-ad-groups/