Kyle answers the questions:   How does bidding work in Google ads? Why do advertisers need to bid for ad placements? Is the top spot of Google search results only available to the highest bidder?  Will Google still award the top spot to the highest bidder with irrelevant ads? When is the only time that Google makes money from ads? If people don’t click on the ads, does Google still make money? How does bidding work in Search Networks? How does bidding work in Display Networks? How much should you initially bid for ads? How much more should you bid in order to outbid the last highest bidder?   Episode resources and transcript: https://googleadsstrategy.com/how-does-bidding-work-in-google-ads/