In this episode, Adam Springer, founder and CEO of StartupSales.io share value proposition examples to show us how we can build and refine our own. StartupSales helps B2B companies triple or more of their sales output by creating predictable and repeatable processes. Insights he shares includes:

Why businesses find it difficult to articulate their value propositionWhat needs to be done to address the gapHow to avoid making assumptions about customersHow to empathize with customersHow to test your value proposition and validate Why every company should ensure that new and existing clients are a fit with regards to the value propositionValue proposition template that can help businessesElevator pitch formula to help condense your value propositionThe problem of looking at value proposition examplesHow to craft your message (from your value proposition example and template)and much more