For e-commerce sites, the conversion rate is perhaps the most critical metric. Many sites focus on getting tons of traffic, but what is the point in having that traffic if they don't convert. When it comes to improving conversion rate, various factors drive the conversion rate, including page speed, expectations of your users, and flow or navigation.In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss conversion rate optimization techniques. We covered many grounds in this episode, including the factors that drive it. Finally, we also had a chance to touch if platform selection may affect the conversion rate and any strategies to improve it.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.