There are several techniques for conversion rate optimization. But unless you test, it’s hard to know what may perform. Also, the conversion techniques could have nuances based on the platform. What may work on Shopify may not work on BigCommerce. So which are the conversion rate techniques that are most effective on the Shopify platform?In today's episode, our guest, Eric Even Haim, discusses conversion rate optimization stories and techniques. He also discusses the differences between the marketing and pricing strategies for a SaaS business from a Marchant business. Finally, he discusses the nuances of conversion techniques with Shopify using different platforms.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.