The most critical factor in winning or losing a deal is always timing. And the faster you convert your customer, the faster you answer all of their questions, and the faster you ship it to them, you can outrun your competition. To do so, you need to think about the speed to your customers and suppliers. This speed requires cross-functional alignment and everyone operating on one system and with process harmony.In today's episode, we have our guest, Rich Sade, who describes his journey and the pitfalls of implementing six ERP projects throughout his career. He also highlighted the importance of the pre-ERP phase and how that could improve the chances of success of selection and implementation. Finally, he also touched on how he could convert his business from make-to-order to configure-to-order and improve the customer experience while expediting the sales cycle.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.