Dave Hansen is the president of ClientTether, a company that provides marketing and sales solutions to franchise development clients. In this interview, Dave discusses the changes he's seen in the industry over the past few years and offers some valuable insights on how to measure success when closing a franchisee. He also shares some tips on which channels have the highest conversion rate and sheds light on the importance of copywriting in franchise development. Finally, Dave offers his thoughts on where marketing and sales intersect and provides some advice for business owners looking to expand their operations.
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00:00 Introduction
01:12 About Dave Hansen and ClientTether
06:27 Q&A - What changes have you seen working alongside your clients?  
09:02 Q&A - What is a good metric to measure the closing of a franchisee?
12:05 Q&A - What channel has the highest conversion rate?  
15:44 Q&A - Does your team help your franchise development clients with the copy?
17:37 Q&A – Do you help with the franchise operation?  
21:18 Q&A – How do you distinguish between marketing and sales?  
26:28 Q&A – Do you see any functional heads that you could serve?  
28:55 Q&A – Concluding Thoughts
30:44 Podcast Episode | Franchise Data All FranDev teams and consultants need to know:
https://open.spotify.com/episode/4yDXfdMaIQsYnTqoTXttJN?si=1d8285fe55154b57&nd=1
#DaveHansenSharesSecretsOnFranchiseMarketingAndSalesAutomation #FranchiseFindings
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