In this episode I chat with Ash Atkinson about business valuation, growth strategies, and exit options. Ash discusses the importance of considering more than just revenue when valuing a business, including strategic, organizational, employee, customer, financial, and what he calls ESG factors. He emphasizes the need for documentation to support all aspects of a company's operations and values. The conversation covers how business owners can increase their options beyond just an exit by focusing on improving different value pillars over time. Ash also addresses common mistakes owners make when scaling, like failing to establish a cohesive company culture and clear key performance indicators. Overall, the discussion provides business owners with a more well-rounded perspective on increasing their company's long-term value and sustainability for potential exit or growth opportunities.Ash Atkinson is a seasoned professional with a globe-trotting career that spans from the equestrian breeding facilities of Germany to the competitive horse arenas of Mexico, and into the dynamic US real estate market. Starting his career in Germany, Ash developed a knack for sales and management, building an extensive international network. His journey took a significant turn in Mexico at La Silla, where he delved into the intricacies of competition horses and the Latin American market. Upon moving to the United States, Ash transitioned into the real estate sector in Southern California, leveraging his equestrian connections to navigate the high-end luxury lifestyle market, specializing in exclusive jet and yacht charters and sales.Now residing in Wellington, FL, Ash is a pivotal figure among ultra-high-net-worth investors, focusing on alternative asset investments and business development. His passion for helping SMEs to grow, scale, or achieve a successful liquidity exit is evident through his innovative approach to optimizing business operations, identifying efficiencies, and unlocking capital to maximize profit margins. Ash also plays a key role on the investment committee for a Real Estate Multifamily Fund and holds several key licenses in Florida, including Real Estate Sales Associate, 214 Life Including Variable Annuity, and 240 Health Insurance. With expertise in working with high-net-worth individuals, private jet and yacht sales, equestrian markets, and US-based private equity and real estate funds, Ash Atkinson is a visionary in business development, dedicated to steering businesses towards growth and success.You can reach Ash here:https://arcadvisoryco.com/https://www.linkedin.com/in/ash-atkinson/To learn more, visit:www.servingstrong.comListen to more episodes on Mission Matters:www.missionmatters.com/author/scott-couchenour