Erika Karp is the Chief Impact Officer at Pathstone, an independent RIA based out of New Jersey that oversees $35 billion in assets under management for a few hundred ultra-high-net-worth client households. Erika has uniquely incorporated sustainable investing into her firm by utilizing an internal ESG analysis that aligns her clients’ sizeable capital with their own values. Listen in as she shares what inspired her to start her own firm, as well as how she put up her own capital to launch and reached $25 million in AUM within 90 days to receive SEC approval. You'll learn how she overcame the struggle of wanting to be known as a trusted advisor while also having to get comfortable selling herself and her services, why she believes that it is most important for advisors to focus on work that brings them joy, and more. For show notes and more visit: https://www.kitces.com/279