Patti Brennan is the CEO of Key Financial, an independent RIA based out of the Greater Philadelphia area that oversees more than $2-billion in assets under management for 800 client households. Patti has managed to scale her firm by centralizing departments into a unique team structure and systematizing processes to create a high-touch experience for clients. Listen in as we dive into how Key Financial uses customizable templates to create individual plans for each client and why Patti created a unique concierge-style client services department to help her clients feel truly valued. Patti also shares why letting go of fear and learning to trust her team was key to being able to scale her business, why she believes it’s important for leaders to be able to show vulnerability, and how she optimizes her team’s individual talents to create a well-oiled organization. For show notes and more visit: https://www.kitces.com/268