84 min listen
Ep 026: Stop Asking For Referrals And Improve Your Referrability Index Instead with Steve Wershing
Ep 026: Stop Asking For Referrals And Improve Your Referrability Index Instead with Steve Wershing
ratings:
Length:
84 minutes
Released:
Jun 27, 2017
Format:
Podcast episode
Description
Steve Wershing is a practice management and marketing consultant who teaches clients to stop asking for referrals. He believes, if you operate in a clear niche, that you will stimulate referrals from clients without solicitation. Steve consults with advisors to clarify how their marketing materials can more clearly communicate their strengths and structure. In this episode, Steve discusses being guilty of conflating target market with niche market. Towards the end, Steve shares how to manage a niche practice and why clients will eventually outgrow your services. Get the full show notes and transcript for this episode at: www.kitces.com/26
Released:
Jun 27, 2017
Format:
Podcast episode
Titles in the series (100)
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