18 min listen
Ep. 350 | Scaling the Enterprise Mountain Using ABM
Ep. 350 | Scaling the Enterprise Mountain Using ABM
ratings:
Length:
39 minutes
Released:
Nov 9, 2022
Format:
Podcast episode
Description
In this episode of Sunny Side Up, Avishek Chakrobarty, who has well over 11 years of experience in enterprise sales and marketing across multiple industries, joins us to discuss the intricacies of account-based marketing. Avishek discusses how his team navigates large and complex enterprise deals that often span years in their sales cycles. We dive into strategies on how to keep leads engaged and nurtured through these lengthy and layered cycles, how he builds multi-layered, multi-channel campaigns, and pitfalls to avoid when doing ABM.
Connect with Avishek Chakrobarty | Follow us on LinkedIn
Connect with Avishek Chakrobarty | Follow us on LinkedIn
Released:
Nov 9, 2022
Format:
Podcast episode
Titles in the series (100)
Episode 3 | Dealing with Bureaucrats by Sunny Side Up Podcast