31 min listen
Leesa's David Wolfe: We have to find more efficient channels than Facebook
Leesa's David Wolfe: We have to find more efficient channels than Facebook
ratings:
Length:
37 minutes
Released:
Jun 27, 2019
Format:
Podcast episode
Description
When David Wolfe co-founded premium mattress brand, Leesa in 2014, he already had almost two decades of experience in the DTC world. Throughout that time, he says, he's learned to keep an eye firmly planted on technology.
In the years since its launch, Leesa has expanded beyond DTC -- it now sells in West Elm, on Amazon and on its own site. Now, Wolfe is focused on finding new, more efficient ways to market the company, going beyond what he calls "traditional" digital marketing channels. On this week's episode of Making Marketing, Shareen Pathak sits down with Wolfe to discuss how a brand purpose can be built authentically, why he's a big believer in video advertising and how he defines the word "omnichannel."
In the years since its launch, Leesa has expanded beyond DTC -- it now sells in West Elm, on Amazon and on its own site. Now, Wolfe is focused on finding new, more efficient ways to market the company, going beyond what he calls "traditional" digital marketing channels. On this week's episode of Making Marketing, Shareen Pathak sits down with Wolfe to discuss how a brand purpose can be built authentically, why he's a big believer in video advertising and how he defines the word "omnichannel."
Released:
Jun 27, 2019
Format:
Podcast episode
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