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Hayley Mack founded Cent LDN while being furloughed during the pandemic, and since then has done partnerships with Elton John and Selfridges, StockX, Nando's, Adidas, Lush Beauty, and so forth. She's been featured in Hypebae, High Snobiety, Forbes, etc - all within three short years. Hayley shares insights into positioning her candle brand for success as well as advice for those building unique brands.

Episode Highlights:

Early success through brand positioning and high profile partnerships
How to use your network to get the right visibility
Advice for positioning your brand for great PR
Creating an audience-driven brand vs founder-led brand
Crossing over into other industries
Advice for brand builders


Cent LDN: https://centldn.com or @cent.ldn
Connect with Hayley: @hayleymackkk
Cent LDN in Vogue: https://www.voguebusiness.com/companies/are-candles-the-new-luxury-collectibles
Cent LDN in Hypebae: https://hypebae.com/2023/3/cent-ldn-hayley-mack-candles-international-womens-day-interview
Follow The Stanza on IG / TikTok: @thestanzamedia