18 min listen
010 Building a successful leather goods brand from scratch
FromThe Stanza
ratings:
Length:
28 minutes
Released:
Oct 19, 2023
Format:
Podcast episode
Description
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Today's guest is Nika Diamond Krendel, who founded Paradise Row, a London-based leather goods brand. Paradise Row has been featured in in Vogue, the Financial Times, Harper's Bazaar, and more, and she's also done a collaboration with Soho Home's
flagship store on King's Road. In addition to her consumer facing business, Nika also has a B2B business where she produces bespoke products for some of the UK's most prestigious projects, such as Knightsbridge Gardens and Estelle Manor. I chatted with Nika to learn how she built her brand from scratch - quite literally as she talks about how she didn't have any connections in the
interior design world prior to starting her brand. She shares a lot of really great insights in the episode for any brand founder listening, and I hope you'll enjoy this episode.
Episode Highlights:
Transitioning from the corporate world to leather goods
Paradise Row's production process
Building a B2B business alongside D2C
How Nika landed a collaboration with Soho Home Interiors
How to get great press & visibility for your brand
Advice for entrepreneurs just starting out
Today's guest is Nika Diamond Krendel, who founded Paradise Row, a London-based leather goods brand. Paradise Row has been featured in in Vogue, the Financial Times, Harper's Bazaar, and more, and she's also done a collaboration with Soho Home's
flagship store on King's Road. In addition to her consumer facing business, Nika also has a B2B business where she produces bespoke products for some of the UK's most prestigious projects, such as Knightsbridge Gardens and Estelle Manor. I chatted with Nika to learn how she built her brand from scratch - quite literally as she talks about how she didn't have any connections in the
interior design world prior to starting her brand. She shares a lot of really great insights in the episode for any brand founder listening, and I hope you'll enjoy this episode.
Episode Highlights:
Transitioning from the corporate world to leather goods
Paradise Row's production process
Building a B2B business alongside D2C
How Nika landed a collaboration with Soho Home Interiors
How to get great press & visibility for your brand
Advice for entrepreneurs just starting out
Released:
Oct 19, 2023
Format:
Podcast episode
Titles in the series (21)
001 Embrace the cringe. by The Stanza