Best of 2017: Marketing experts share their best tips for success

FromThe Modern Retail Podcast

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Best of 2017: Marketing experts share their best tips for success

FromThe Modern Retail Podcast

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Length:

13 minutes

Released:

Dec 28, 2017

Format:

Podcast episode

Description

This year, Digiday launched a new podcast called “Starting Out." We invited some of the biggest names in marketing to share the secrets of their leadership and success. Here are the five best pieces of advice that our guests swear by.

Released:

Dec 28, 2017

Format:

Podcast episode

Titles in the series (100)

The Modern Retail Podcast is a weekly show that hears from executives in the retail space, from legacy companies to the buzzy world of DTC startups. Cale Weissman, editor of Modern Retail, hosts.

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‘I always wanted to put on a show’: Y&R global CEO David Sable on being in the public eye: David Sable, Y&R global CEO and chairman of the board, is a pillar of the Madison Avenue set. The former Wunderman executive is known for his love of magic tricks and showmanship -- something that's been ingrained in him from the start. On this... by The Modern Retail Podcast
28 min listen
'I wanted to see if I could be really, really happy': Rei Inamoto on his life goals: On this week's Starting Out, Rei Inamoto details his childhood in Japan, his experience as a twin and his five-year plan. by The Modern Retail Podcast
24 min listen
'When you get fired it sticks with you': Jeff Goodby on the hardest part of his job: Jeff Goodby, the chairman at Goodby Silverstein and Partners, has built a storied career in advertising. Goodby founded the agency along with Rich Silverstein, who he met at Ogilvy in the early 1980s. The agency has grown, kept growing, and more... by The Modern Retail Podcast
31 min listen
Omnicom’s Jonathan Nelson: 'As you run a larger company, it’s harder to say we’re all equal': Jonathan Nelson is the CEO at Omnicom Digital, a global marketing and communications holding company that employs about 84,000 people around the world. Nelson is a true veteran of digital. He founded Organic in 1983 and has seen some serious highs and... by The Modern Retail Podcast
26 min listen
McCann’s Harris Diamond: Hire people who are better than you: McCann Worldgroup CEO Harris Diamond has taken the IPG network to new heights since he came on board in 2012. In this episode of Starting Out, Diamond talks about work-life balance and an important lesson he learned in management. by The Modern Retail Podcast
23 min listen
'There weren’t people talking about the things I wanted to say': Ogilvy Noor's Shelina Janmohamed on changing narratives: Shelina Janmohamed is the vp at ad agency Ogilvy Noor, Ogilvy's Islamic consultancy, where she teaches brands how to sell to the Muslim customer. This aligns seamlessly with her personal brand as the author of "Love in a Headscarf," a book that began... by The Modern Retail Podcast
21 min listen
‘It meant more when I finally achieved something’: Sarah Thompson on life as an outsider: On the first episode, Sarah Thompson, the global CEO of Droga5, joined us to discuss the value of keeping it simple and what it’s like to try land a job in the hyperconnected world of advertising without connections. by The Modern Retail Podcast
17 min listen
‘In careers, you make bets’: GE’s Linda Boff on taking chances and hiring with her ‘spidey sense’: GE CMO Linda Boff has been in business for years. As a manager, she has developed what she calls a "spidey sense" about hiring. On this episode of Starting Out, Boff discusses how this sense has helped her decide which candidates to take chances on. by The Modern Retail Podcast
29 min listen
'Instinct gets you money, instinct gets you power': Dany Lennon on using her gut: Dany Lennon has done it all: From music to advertising to agency life, Lennon, now the founder of recruiting and coaching company Creative Register, is fondly known among agency executives as the “original connecter.” She’s placed some of... by The Modern Retail Podcast
27 min listen
Cycle Media’s Jason Stein: 'You can’t succeed if you’re not delegating to great people': Jason Stein, founder and CEO of marketing service agency Laundry Service and media company Cycle, pushed himself to the extreme while founding two companies and learned to step back and lead once they were established. On this week’s Starting Out,... by The Modern Retail Podcast
20 min listen
Ogilvy & Mather’s John Seifert You’re only as good as others give you permission to be: From college dropout to the worldwide CEO of Ogilvy & Mather, John Seifert’s career seems like the plot of a movie. Seifert joined the agency for a summer job during his sophomore year at the University of Southern California 38 years ago -- and... by The Modern Retail Podcast
23 min listen
‘If I do this one more day, I might be doing it forever’: Ian Schafer on leaving the agency business: Longtime agency veteran Ian Schafer recently announced his exit from the agency business following a midlife crisis that motivated him to try something new. On this week’s Starting Out, Schafer talks about learning to manage a business and pivoting... by The Modern Retail Podcast
18 min listen
'You gotta show up': Katrina Craigwell on introverts at work: Katrina Craigwell, GE Digital head of marketing innovation, has become a force in the marketing industry for her championship of women and women of color in the field. In this week’s edition of Starting Out, Craigwell, a Canada native, tells us how... by The Modern Retail Podcast
23 min listen
Introducing Starting Out: Starting Out is Digiday’s latest podcast. A show where we find out how the industry’s biggest movers and shakers made it, what’s their special power and what makes them tick. Starting Out will talk shop but also throwback to how it all began.... by The Modern Retail Podcast
1 min listen
Leo Burnett’s Mark Tutssel on applying lessons from sports to advertising: Mark Tutssel is the executive chairman at Leo Burnett. Early on, he learned to watch people to understand them and the value of their attention. On this episode of Starting Out, Tutssel talks about the cruel yet kind decision of an agency executive in... by The Modern Retail Podcast
27 min listen
DigitasLBi’s Michael Kahn: Sustainable leadership is a ‘marathon at a sprint pace’: Michael Kahn went from multiple entrepreneurial stints to a long-term leadership role at Performics before arriving at DigitasLBi as its global brand president. In this episode of Starting Out, Kahn discusses the challenges of switching gears from... by The Modern Retail Podcast
19 min listen
Big Spaceship’s Michael Lebowitz: ‘Half of all success is serendipity’: Michael Lebowitz is the founder and CEO of creative agency Big Spaceship, which has grown to over 100 employees since he started it in 2000. In this episode of Starting Out, Lebowitz talks about the importance of creating a framework for creativity... by The Modern Retail Podcast
29 min listen
'In our industry, we wring our hands a lot': Jaime Robinson on getting back to basics: Jaime Robinson is one of the industry's best-known creatives. The former Wieden+Kennedy executive now runs her own shop, Joan, which she co-founded last year with former Refinery29 exec Lisa Clunie. But she sees her job -- and that of anyone in... by The Modern Retail Podcast
27 min listen
Essence’s Christian Juhl on growing companies and selling reptiles: Christian Juhl is the global CEO at Essence. Juhl, who majored in political science in college, sees modern work as being inherently political -- from running a company to building consensus and avoiding factions. On this episode of Starting Out, he... by The Modern Retail Podcast
25 min listen
'Lucky doesn’t happen by accident': Brandless’ Tina Sharkey on finding opportunities: Tina Sharkey, co-founder and CEO of Brandless, thought she would follow in her mother's footsteps and run a fashion company. But after graduation, her plans changed -- thanks to her mother. On this week’s Starting Out, Sharkey talks about growing up... by The Modern Retail Podcast
23 min listen
Dentsu's Nick Brien: Performance based compensation deals are the future: Nick Brien, CEO of the Dentsu Aegis Network, talks about holding the agencies to a higher standard on accountability, the impending consultancy competition and procurement. by The Modern Retail Podcast
35 min listen
Best of 2017: Marketing experts share their best tips for success: This year, Digiday launched a new podcast called “Starting Out." We invited some of the biggest names in marketing to share the secrets of their leadership and success. Here are the five best pieces of advice that our guests swear by. by The Modern Retail Podcast
13 min listen
Heineken's Jonnie Cahill: Bringing data and advertising in-house isn't always sustainable: Jonnie Cahill, the new CMO for Heineken USA, is charged with marketing one of the world's largest beer brands in one of the largest beer markets. In this episode, Cahill discusses Heineken's global focus, the specific challenges of the U.S. beer... by The Modern Retail Podcast
34 min listen
Barton F. Graf CCO: ‘90 percent of a creative person’s life is rejection’: Gerry Graf is the chief creative officer and a founder at creative agency Barton F. Graf, who’s worked at major creative shops like Goodby Silverstein & Partners, BBDO and Saatchi & Saatchi. On this episode of Starting Out, Graf discusses... by The Modern Retail Podcast
25 min listen
'I felt like a fraud': PJ Pereira on proving yourself in advertising: PJ Pereira is the founder and creative chairman of Pereira & O'Dell. He also wrote a trilogy of West African myths. On this episode of Starting Out, Pereira discusses how writing helps maintain his business and creative acumen, and he talks about... by The Modern Retail Podcast
28 min listen
VC Eric Hippeau: Marketing is at risk of being commoditized: Eric Hippeau, managing partner at Lerer Hippeau Ventures, has invested in many entrepreneurial projects over the years. When looking for his next investment, one of the first things Hippeau considers is the passion and life experience of its founders.... by The Modern Retail Podcast
21 min listen
'My biggest fear is inertia': DDB’s Wendy Clark on having a doer mentality: Wendy Clark, CEO of DDB North America, has won many awards during her years of leadership in the agency world. For her, it boils down to being a doer -- something that her upbringing and her love for volunteering at nonprofits have fostered.... by The Modern Retail Podcast
30 min listen
OMD CEO John Osborn: Allow yourself flexibility to explore opportunities: John Osborn recently made a major leap when he moved to media agency OMD after 25 years at creative shop BBDO. But the seemingly sharp turn in his career was the result of an organized mind. On this episode of Starting Out, Osborn discusses being an... by The Modern Retail Podcast
18 min listen
'I had shitty mentors': Bryan Wiener on learning to lead: 360i Chairman Bryan Wiener has a pretty simple formula for success: old-fashioned hard work. Wiener, who has had a long career in the ad business and watched the digital ad industry quite literally grow up, joined this week's Starting Out to talk... by The Modern Retail Podcast
35 min listen
P&G’s Marc Pritchard: ‘We needed to start having a discussion about unconscious bias’: Marc Pritchard, chief brand officer at Procter & Gamble, made waves in the marketing industry by starting a conversation about unconscious racial bias, a step aligned with the principles that define his leadership -- humility and transparency. On... by The Modern Retail Podcast
21 min listen

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Discover this podcast and so much more

Best of 2017: Marketing experts share their best tips for success

Best of 2017: Marketing experts share their best tips for success

Description

Titles in the series (100)

More Episodes from The Modern Retail Podcast