Leo Burnett’s Mark Tutssel on applying lessons from sports to advertising

Best of 2017: Marketing experts share their best tips for success: This year, Digiday launched a new podcast called “Starting Out." We invited some of the biggest names in marketing to share the secrets of their leadership and success. Here are the five best pieces of advice that our guests swear by. by The Modern Retail Podcast

13 min listen

OMD CEO John Osborn: Allow yourself flexibility to explore opportunities: John Osborn recently made a major leap when he moved to media agency OMD after 25 years at creative shop BBDO. But the seemingly sharp turn in his career was the result of an organized mind. On this episode of Starting Out, Osborn discusses being an... by The Modern Retail Podcast

18 min listen

'I had shitty mentors': Bryan Wiener on learning to lead: 360i Chairman Bryan Wiener has a pretty simple formula for success: old-fashioned hard work. Wiener, who has had a long career in the ad business and watched the digital ad industry quite literally grow up, joined this week's Starting Out to talk... by The Modern Retail Podcast

35 min listen

'When you get fired it sticks with you': Jeff Goodby on the hardest part of his job: Jeff Goodby, the chairman at Goodby Silverstein and Partners, has built a storied career in advertising. Goodby founded the agency along with Rich Silverstein, who he met at Ogilvy in the early 1980s. The agency has grown, kept growing, and more... by The Modern Retail Podcast

31 min listen

'There weren’t people talking about the things I wanted to say': Ogilvy Noor's Shelina Janmohamed on changing narratives: Shelina Janmohamed is the vp at ad agency Ogilvy Noor, Ogilvy's Islamic consultancy, where she teaches brands how to sell to the Muslim customer. This aligns seamlessly with her personal brand as the author of "Love in a Headscarf," a book that began... by The Modern Retail Podcast

21 min listen

‘It meant more when I finally achieved something’: Sarah Thompson on life as an outsider: On the first episode, Sarah Thompson, the global CEO of Droga5, joined us to discuss the value of keeping it simple and what it’s like to try land a job in the hyperconnected world of advertising without connections. by The Modern Retail Podcast

17 min listen

'My biggest fear is inertia': DDB’s Wendy Clark on having a doer mentality: Wendy Clark, CEO of DDB North America, has won many awards during her years of leadership in the agency world. For her, it boils down to being a doer -- something that her upbringing and her love for volunteering at nonprofits have fostered.... by The Modern Retail Podcast

30 min listen

‘I always wanted to put on a show’: Y&R global CEO David Sable on being in the public eye: David Sable, Y&R global CEO and chairman of the board, is a pillar of the Madison Avenue set. The former Wunderman executive is known for his love of magic tricks and showmanship -- something that's been ingrained in him from the start. On this... by The Modern Retail Podcast

28 min listen

'Anyone can be an entrepreneur': VC Eric Hippeau on diversity in startups: Eric Hippeau, managing partner at Lerer Hippeau Ventures, has invested in many entrepreneurial projects. For him, an important part of deciding whether to say yes to a team is to look for educational or experiential diversity in the founders'... by The Modern Retail Podcast

22 min listen

'You gotta show up': Katrina Craigwell on introverts at work: Katrina Craigwell, GE Digital head of marketing innovation, has become a force in the marketing industry for her championship of women and women of color in the field. In this week’s edition of Starting Out, Craigwell, a Canada native, tells us how... by The Modern Retail Podcast

23 min listen

‘If I do this one more day, I might be doing it forever’: Ian Schafer on leaving the agency business: Longtime agency veteran Ian Schafer recently announced his exit from the agency business following a midlife crisis that motivated him to try something new. On this week’s Starting Out, Schafer talks about learning to manage a business and pivoting... by The Modern Retail Podcast

18 min listen

Northwestern Mutual’s Aditi Gokhale: ' I’m not a big believer in outsourcing everything to agencies': Aditi Javeri Gokhale, the CMO of Northwestern Mutual, crafted her own job description as the first-ever CMO of the company and overhaul Northwestern Mutual’s brand awareness and practices. On this episode, she discusses her plan of action and where... by The Modern Retail Podcast

27 min listen

Cycle Media’s Jason Stein: 'You can’t succeed if you’re not delegating to great people': Jason Stein, founder and CEO of marketing service agency Laundry Service and media company Cycle, pushed himself to the extreme while founding two companies and learned to step back and lead once they were established. On this week’s Starting Out,... by The Modern Retail Podcast

20 min listen

DigitasLBi’s Michael Kahn: Sustainable leadership is a ‘marathon at a sprint pace’: Michael Kahn went from multiple entrepreneurial stints to a long-term leadership role at Performics before arriving at DigitasLBi as its global brand president. In this episode of Starting Out, Kahn discusses the challenges of switching gears from... by The Modern Retail Podcast

19 min listen

Ogilvy & Mather’s John Seifert You’re only as good as others give you permission to be: From college dropout to the worldwide CEO of Ogilvy & Mather, John Seifert’s career seems like the plot of a movie. Seifert joined the agency for a summer job during his sophomore year at the University of Southern California 38 years ago -- and... by The Modern Retail Podcast

23 min listen

'I wanted to see if I could be really, really happy': Rei Inamoto on his life goals: On this week's Starting Out, Rei Inamoto details his childhood in Japan, his experience as a twin and his five-year plan. by The Modern Retail Podcast

24 min listen

'Instinct gets you money, instinct gets you power': Dany Lennon on using her gut: Dany Lennon has done it all: From music to advertising to agency life, Lennon, now the founder of recruiting and coaching company Creative Register, is fondly known among agency executives as the “original connecter.” She’s placed some of... by The Modern Retail Podcast

27 min listen

P&G’s Marc Pritchard: ‘We needed to start having a discussion about unconscious bias’: Marc Pritchard, chief brand officer at Procter & Gamble, made waves in the marketing industry by starting a conversation about unconscious racial bias, a step aligned with the principles that define his leadership -- humility and transparency. On... by The Modern Retail Podcast

21 min listen

Introducing Starting Out: Starting Out is Digiday’s latest podcast. A show where we find out how the industry’s biggest movers and shakers made it, what’s their special power and what makes them tick. Starting Out will talk shop but also throwback to how it all began.... by The Modern Retail Podcast

1 min listen

‘In careers, you make bets’: GE’s Linda Boff on taking chances and hiring with her ‘spidey sense’: GE CMO Linda Boff has been in business for years. As a manager, she has developed what she calls a "spidey sense" about hiring. On this episode of Starting Out, Boff discusses how this sense has helped her decide which candidates to take chances on. by The Modern Retail Podcast

29 min listen

Omnicom’s Jonathan Nelson: 'As you run a larger company, it’s harder to say we’re all equal': Jonathan Nelson is the CEO at Omnicom Digital, a global marketing and communications holding company that employs about 84,000 people around the world. Nelson is a true veteran of digital. He founded Organic in 1983 and has seen some serious highs and... by The Modern Retail Podcast

26 min listen

McCann’s Harris Diamond: Hire people who are better than you: McCann Worldgroup CEO Harris Diamond has taken the IPG network to new heights since he came on board in 2012. In this episode of Starting Out, Diamond talks about work-life balance and an important lesson he learned in management. by The Modern Retail Podcast

23 min listen

'Lucky doesn’t happen by accident': Brandless’ Tina Sharkey on finding opportunities: Tina Sharkey, co-founder and CEO of Brandless, thought she would follow in her mother's footsteps and run a fashion company. But after graduation, her plans changed -- thanks to her mother. On this week’s Starting Out, Sharkey talks about growing up... by The Modern Retail Podcast

23 min listen

'In our industry, we wring our hands a lot': Jaime Robinson on getting back to basics: Jaime Robinson is one of the industry's best-known creatives. The former Wieden+Kennedy executive now runs her own shop, Joan, which she co-founded last year with former Refinery29 exec Lisa Clunie. But she sees her job -- and that of anyone in... by The Modern Retail Podcast

27 min listen

Leo Burnett’s Mark Tutssel on applying lessons from sports to advertising: Mark Tutssel is the executive chairman at Leo Burnett. Early on, he learned to watch people to understand them and the value of their attention. On this episode of Starting Out, Tutssel talks about the cruel yet kind decision of an agency executive in... by The Modern Retail Podcast

27 min listen

Razorfish co-founder Jeff Dachis on his days of being a provocateur: Jeff Dachis is the founder of diabetes management app One Drop and co-founder of Razorfish. On this episode of Starting Out, Dachis discusses his career path, from his days of being a self-described provocateur in downtown New York to starting a new... by The Modern Retail Podcast

30 min listen

Shiv Singh: When it comes to platforms, marketers have messed up: For Shiv Singh, most of the industry's current problems come down to trust. That's the focus of the former PepsiCo and Visa marketing executive's new book, co-written with psychologist Rohini Luthra. The book, called "Savvy: Navigating Fake Companies,... by The Modern Retail Podcast

35 min listen

‘Advertising’s a weird industry’: Wieden+Kennedy’s Neal Arthur on stumbling into a career: As managing director of Wieden+Kennedy, Neal Arthur is an independent spirit who grew up as the only black kid in his California neighborhood. At Wieden and Kennedy, his independence found a home. On today’s episode, Arthur talks about stumbling... by The Modern Retail Podcast

30 min listen

MullenLowe Group's Alex Leikikh: There are too many agencies: The agency world is shrinking. Alex Leikikh, global CEO at MullenLowe Group, thinks there is an oversupply of agencies in the U.S. market. He believes that as more clients start to go in-house, there will be more mergers and more agencies will go out... by The Modern Retail Podcast

33 min listen

Big Spaceship’s Michael Lebowitz: ‘Half of all success is serendipity’: Michael Lebowitz is the founder and CEO of creative agency Big Spaceship, which has grown to over 100 employees since he started it in 2000. In this episode of Starting Out, Lebowitz talks about the importance of creating a framework for creativity... by The Modern Retail Podcast

29 min listen

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Leo Burnett’s Mark Tutssel on applying lessons from sports to advertising

Leo Burnett’s Mark Tutssel on applying lessons from sports to advertising

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