Shelina Janmohamed is the vp at ad agency Ogilvy Noor, Ogilvy's Islamic consultancy, where she teaches brands how to sell to the Muslim customer. This aligns seamlessly with her personal brand as the author of "Love in a Headscarf," a book that began as a passion project in the form of a blog. In this week’s episode of Starting Out, Janmohamed discusses starting her blog after the 2005 London bombings and how coming from a diverse background often means explaining what it’s like being in her shoes.