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Intel’s Yogiraj Graham: Brands should own the creative process

Intel’s Yogiraj Graham: Brands should own the creative process

FromThe Modern Retail Podcast


Intel’s Yogiraj Graham: Brands should own the creative process

FromThe Modern Retail Podcast

ratings:
Length:
26 minutes
Released:
Jul 19, 2018
Format:
Podcast episode

Description

Yogiraj Graham is the global director of the creative content labs at Intel. Through its in-house shop, Agency Inside, Intel has for years exercised comparatively firm control over its marketing. Yogi leads Intel’s team of 111 people globally, that serves the Intel brand. On this week’s episode, he discusses the road to going in-house, including the hard parts and the easier ones.
Released:
Jul 19, 2018
Format:
Podcast episode

Titles in the series (100)

The Modern Retail Podcast is a weekly show that hears from executives in the retail space, from legacy companies to the buzzy world of DTC startups. Cale Weissman, editor of Modern Retail, hosts.