23 min listen
Intel’s Yogiraj Graham: Brands should own the creative process
Intel’s Yogiraj Graham: Brands should own the creative process
ratings:
Length:
26 minutes
Released:
Jul 19, 2018
Format:
Podcast episode
Description
Yogiraj Graham is the global director of the creative content labs at Intel. Through its in-house shop, Agency Inside, Intel has for years exercised comparatively firm control over its marketing. Yogi leads Intel’s team of 111 people globally, that serves the Intel brand. On this week’s episode, he discusses the road to going in-house, including the hard parts and the easier ones.
Released:
Jul 19, 2018
Format:
Podcast episode
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