Jonathon has spent his life and career living in various parts of the world and building businesses that help grow through practical product-led growth. He shares amazing insights and some actionable steps folks can use in growing their ability to do better demos. A demo is a product story Demos are an intimate moment What is wrong with demos today People will forget the features but remember the narrative. Compressing the demo Do you have a demo matrix What is the ideal demo length The biggest thing you have to get over is indifference. How to use Product Led Growth for your demo