27 min listen
1100: The Best Demo is a Mirror with Jonathan Friedman
1100: The Best Demo is a Mirror with Jonathan Friedman
ratings:
Length:
37 minutes
Released:
Oct 11, 2022
Format:
Podcast episode
Description
Jonathan Friedman is the Co-Founder and CEO of Demostack. How quickly should your prospect see a product demo in their buying journey? How do you make your demos more memorable to your prospects? Jonathan shares valuable insights on these questions and how to create impactful demos consistently.
He talks about the many functions and features of Demostack. He also digs into the power of storytelling and using stories to make your demos a reflection of your prospects and their needs. Above all, being consistent with the stories you tell throughout your buyer's process.
HIGHLIGHTS
Everything you can do in Demostack
Co-creating with your prospect with powerful demos
Your buyer is an extension of your storytelling capabilities
Congruency is essential when presenting your product
QUOTES
Demo platforms help the seller bring the product into the conversation - Jonathan: "I can do a million things to know a little bit of who you are before we go on the phone. If I can translate that into the product and make you feel comfortable because you see yourself in my product really well, then I can do that. As I do discovery and as we discuss, I can customize it in subsequent calls more and more to make it feel as if you've been using the product for years."
Helping prospects see their story through demos - Jonathan: "The currency that humans use is storytelling. And stories are the only currency that can jump between minds. If we have a conversation right now and I tell you a story, that story can remain with you and you can duplicate it."
Jonathan on why you should get the congruency right: "For every different product, there are different pieces on that but if you can get the congruency right then you kind of accelerate your points. Then people interact, go to your website, when they talk to you, you say the same thing, and your presentation says the same thing, then they can say this is a real story."
Connect with Jonathan in the links below:
LinkedIn: https://www.linkedin.com/in/jonathan-friedman/
Website: https://www.demostack.com/
Sponsored by:
Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io
Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com
Blueboard | World’s leading experiential rewards & recognition platform | Blueboard.com
Explore the Revenue.io Podcast Universe:
Sales Enablement Podcast
RevOps Podcast
Selling with Purpose Podcast
He talks about the many functions and features of Demostack. He also digs into the power of storytelling and using stories to make your demos a reflection of your prospects and their needs. Above all, being consistent with the stories you tell throughout your buyer's process.
HIGHLIGHTS
Everything you can do in Demostack
Co-creating with your prospect with powerful demos
Your buyer is an extension of your storytelling capabilities
Congruency is essential when presenting your product
QUOTES
Demo platforms help the seller bring the product into the conversation - Jonathan: "I can do a million things to know a little bit of who you are before we go on the phone. If I can translate that into the product and make you feel comfortable because you see yourself in my product really well, then I can do that. As I do discovery and as we discuss, I can customize it in subsequent calls more and more to make it feel as if you've been using the product for years."
Helping prospects see their story through demos - Jonathan: "The currency that humans use is storytelling. And stories are the only currency that can jump between minds. If we have a conversation right now and I tell you a story, that story can remain with you and you can duplicate it."
Jonathan on why you should get the congruency right: "For every different product, there are different pieces on that but if you can get the congruency right then you kind of accelerate your points. Then people interact, go to your website, when they talk to you, you say the same thing, and your presentation says the same thing, then they can say this is a real story."
Connect with Jonathan in the links below:
LinkedIn: https://www.linkedin.com/in/jonathan-friedman/
Website: https://www.demostack.com/
Sponsored by:
Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io
Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com
Blueboard | World’s leading experiential rewards & recognition platform | Blueboard.com
Explore the Revenue.io Podcast Universe:
Sales Enablement Podcast
RevOps Podcast
Selling with Purpose Podcast
Released:
Oct 11, 2022
Format:
Podcast episode
Titles in the series (100)
Episode 10: Sales Success: The Essential Triangle, with Robert Terson: In this episode, Robert Terson (author of "Selling Fearlessly") reveals his highly effective triangle of sales success, and the sales habits that he religiously followed. by Sales Strategy & Enablement by Revenue.io