Steve Richard is a legend in sales leadership, training, and coaching. But it didn't always start out that way. Long before ExecVision, Vorsight and Corporate Executive Board there was the big donut of 0 for 22, yes, TWENTY-TWO consecutive failed interviews. He then figured it out and went 5 for 5. Fast forward a few years and you now get the wisdom that is Steve Richard. In this episode learn about: 1. Cowboys, Librarians, and Snipers on your sales team 2. Why you should NOT call coach your bottom 20%. 3. Defining Good reps from bad